Your Google Business Profile is the most powerful local SEO asset you own. 70% of local clicks go to the Map Pack top 3. We make sure your business is one of them.
We’ll audit your Google Business Profile across 30+ signals and send you a full report.
No spam. Audit delivered within 2 business days.
Your Google Business Profile is the listing that appears in Google Maps and the local Map Pack — the top 3 results for searches like “electrician near me” or “dentist Newtown”. It is the first thing potential customers see, and for most local businesses, it drives more calls and visits than the website itself.
The problem? Most businesses set up their profile once and never touch it again. They leave categories incomplete, descriptions generic, and photos outdated. That means 80% of their GBP’s ranking potential goes completely untapped — handing those Map Pack positions to competitors who optimise consistently.
We don’t just fill in the blanks. We optimise every element Google uses to decide which businesses deserve the top 3.
Your primary category is the single most important GBP ranking signal. We audit your category against competitors, set the most specific primary category, and add all relevant secondary categories and attributes to maximise relevance signals.
We write keyword-rich business descriptions and service entries that align with the exact terms your customers search. Service areas are configured to match your actual coverage — not too broad, not too narrow — so Google shows you for the right suburbs.
Google rewards profiles with fresh, relevant photos. We implement a weekly upload cadence with geo-tagged images of your business, team, and work. Profiles with 100+ photos get 520% more calls than the average listing.
Weekly Google Posts keep your profile active and signal to Google that your business is engaged. We create posts with targeted keywords, compelling CTAs, and relevant images — maintaining a consistent cadence that most competitors ignore entirely.
The Questions & Answers section is an underused ranking opportunity. We seed relevant questions with keyword-rich answers and monitor for new questions so nothing goes unanswered — building trust and topical relevance simultaneously.
We craft personalised responses to every review — positive and negative — incorporating service and suburb keywords naturally. A strategic review response process improves sentiment signals and shows Google (and customers) that you are actively engaged.
The products and services section gives Google additional keyword context about what you offer. We build out your full catalog with descriptions, pricing signals, and category alignment — an advantage that 90% of local competitors completely overlook.
We track search queries, profile views, direction requests, calls, and photo views monthly. You get a clear report showing what is working, what is changing, and where to focus next — no vanity metrics, only actionable data.
Google uses three core factors to determine which businesses appear in the Map Pack. We optimise all three.
How well your profile matches the search query. Category accuracy, keyword alignment in descriptions, services, and posts all signal to Google that your business is the right result for that specific search.
How close your business is to the searcher or the location in the query. Service area settings, suburb-specific content on your website, and consistent NAP data across directories all reinforce your geographic relevance.
How well-known and trusted your business is online. Review count, review recency, citation consistency across 50+ directories, backlinks, and overall website authority all contribute to your prominence score.
Every suburb has a different competitive landscape. We tailor your Google Business Profile strategy to the specific signals that matter in your area.
Newtown is one of the most competitive suburbs in Sydney’s Inner West. High foot traffic, dense hospitality, and a concentration of service businesses mean your GBP needs to be fully optimised to stand out. We focus on review velocity, category accuracy, and weekly posting cadence to break into Newtown’s Map Pack.
Newtown SEO details →Marrickville is a rapidly growing market with increasing search volume for local services. Many businesses have incomplete GBP profiles, creating a genuine opportunity to dominate Google Maps rankings with consistent optimisation, geo-tagged photos, and suburb-specific review content.
Marrickville SEO details →Leichhardt’s Norton Street precinct drives high-intent local searches across dining, retail, and professional services. Ranking on Google Maps in Leichhardt requires strong category signals, a consistent photo and posting strategy, and suburb-relevant review content that reinforces your presence along this high-traffic strip.
Leichhardt SEO details →Four steps built around the signals Google actually uses to rank local businesses in Maps.
We audit your Google Business Profile across 30+ signals — categories, descriptions, photos, posts, reviews, Q&A, service areas, and competitor positioning. You get a full report showing exactly what is costing you Map Pack visibility.
We fix every issue found in the audit — correct categories, rewrite descriptions with target keywords, configure service areas, build out the products and services catalog, and seed the Q&A section.
Weekly Google Posts, photo uploads, review monitoring and response, and continuous profile updates. Consistency is the signal that separates Map Pack businesses from everyone else.
Monthly reporting on search queries, profile views, calls, direction requests, and Map Pack rankings. We use the data to refine strategy and extend your lead over competitors.
“Within 60 days we went from page 3 to the Map Pack top 3 for our main keywords. The phone started ringing from people who found us on Google Maps — something that just wasn’t happening before. The GBP work alone paid for the entire engagement.”
Everything you need to know about GBP optimisation and Google Maps ranking in Sydney.
Tell us about your business and we’ll run a free Google Business Profile audit. No obligations, no hard sell.